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This web site apexical.com has the following on the site, "Apexical is a leading manufacturer of flame retardants, water and oil repellents, soil and stain release chemicals, UV absorbers, moisture management finishes, coatings and several other value added innovative products for the textile industry." We noticed that the website also said " With customer-oriented product development, an innovative product range with a high degree of supply availability and outstanding technical service, we have for many years been the indispensable partner to the manufacturer of value added performance textiles." The header had Water Repellent manufacturer as the highest ranking optimized keyword. It is followed by Stain Repellent manufacturer, Stain Release manufacturer, and Flame Retardant manufacturer which isn't as ranked as highly as Water Repellent manufacturer. The next words apexical.com used was Soil Repellent manufacturer. Water Repellent supplier was included but might not be seen by web engines.